Planning for 2023: Boost Your E-commerce!

Learn about the new trends for virtual businesses and important topics for success in the coming year.

Identifying new trends and opportunities for the upcoming year puts you ahead of your competitors. That’s why good planning and new strategies make a significant difference in your business. For 2023, the expectation is that e-commerce will continue to grow.

In 2021, e-commerce set a record for transactions, totaling R$150.82 billion. This year will be no different, and a new milestone will be reached, with a forecast of R$169.59 billion, according to the Brazilian Association of E-commerce (ABComm Forekast).

For this year, the growth outlook is even greater, with an estimated 395.1 million orders, 87.8 million buyers, and R$185.7 billion in revenue. These numbers confirm the positive relationship with more digitally savvy consumers.

How to deal with a significant increase in e-commerce? How to prepare for the coming year? In this article, we will help you identify new opportunities and think about strategies for your business.

When it comes to the digital market, it’s essential to understand that the more aligned you are with technology, the better the user experience, and the more modern your sales platform.


In terms of innovation, chatbots top the projections for this year. Since they lack the in-person assistance of a salesperson, it’s essential that automated customer service becomes increasingly humane. The better the virtual salesperson can make the customer feel, the better the return for your e-commerce.

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